Lars Ramirez

Lars grew up in a Mexican-American family in Los Angeles with a father who worked in international business, sparking his interest in global cultures from an early age. After completing his kinesiology degree and building a personal training business, he relocated to Newcastle for a girlfriend (now ex), but stayed for the proximity to European winter sports destinations and growing business opportunities. His unique perspective as an American expat with Mexican heritage allows him to notice cultural nuances that others might miss, while his fitness background shapes his approach to travel as both a business necessity and an opportunity for physical challenges.